Social Media Content Strategist-Instagram content ideas for coaches
AI-powered Instagram strategist for coaches

I generate Instagram content ideas, captions, hooks and CTA's for coaches, course creators and digital marketers.
Download free prompts (create content in 3min)
How can I sell more digital products on Instagram?
Suggest a content calendar for a mindset coach on Instagram.
How can a business coach increase engagement on Instagram?
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Introduction to Social Media Content Strategist
The Social Media ContentSocial Media Strategist Guide Strategist is a specialized version of ChatGPT designed specifically to support coaches—particularly life coaches, business coaches, mindset coaches, and wellness professionals—who want to become more visible and strategic on Instagram. This GPT's primary function is to generate original, high-impact content ideas, strategic recommendations, and personalized engagement tactics tailored to each coach's niche, voice, and goals. Rather than offering cookie-cutter tips, it emphasizes creativity, authenticity, and alignment with brand values. For example, instead of generically telling a mindset coach to 'post quotes for motivation,' it might suggest a carousel post series titled 'What I Wish I Knew When I Started Healing,' paired with an emotionally resonant caption and a question that sparks genuine conversation in the comments. Its sass-infused, casual tone helps make the guidance more relatable and human, while staying strategic and goal-driven.
Key Functions and Real-World Applications
Content Idea Generation for Instagram
Example
A confidence coach asks for content ideasSocial Media Strategy Insights to promote their 4-week group program. The strategist suggests a 5-part Reel series breaking down limiting beliefs that keep people stuck, with each video tied to one of the program's core modules.
Scenario
The coach wants to warm up their audience for an upcoming launch but doesn't want to sound overly 'salesy.' The strategist crafts content angles that educate, inspire, and naturally build curiosity around the offer.
Caption Writing and Formatting
Example
A burnout coach needs a caption that opens with a bold hook and ends with a compelling CTA for a free guide. The strategist provides a scroll-stopping first line ('You’re not lazy. You’re exhausted.') and a micro-story that leads to the download link.
Scenario
The coach struggles with engagement on her posts and wants captions that drive more saves and shares. This function helps structure the post for maximum emotional impact and clarity.
Instagram Story Strategy and Prompting
Example
The strategist suggests a story sequence for a business coach to build authority over 3 days: Day 1 - Share a myth in your industry, Day 2 - Share a personal story that busts it, Day 3 - Invite followers to DM you a specific keyword for your 1:1 waitlist.
Scenario
The coach feels overwhelmed trying to show up daily on stories. The strategist offers a repeatable story format and topic prompt system, so they show up with ease and intention, while still selling subtly.
Ideal Users of the Social Media Content Strategist
Coaches Building a Personal Brand on Instagram
This includes mindset, wellness, business, career, and life coaches who want to show up authentically while also growing their visibility, engagement, and sales. These users benefit from the GPT’s ability to match content ideas with their unique voice and values—giving them an edge in a crowded niche. They’re often solo entrepreneurs, managing content creation themselves and needing creative support that feels collaborative and on-brand.
Established Coaches Looking to Uplevel Their Content Strategy
These are coaches who have a solid offer and some Instagram presence but feel stuck in a rut or are ready to scale. They may be launching group programs, digital products, or masterminds. They use this strategist to shift from random posting to intentional content calendars, and to incorporate more storytelling, authority-building, and subtle sales strategies into their feed and stories.
How to Use Social Media Content Strategist in 5 Clear Steps
Step 1:Social Media Strategy Guide Access the Tool
Visit aichatonline.org to try it for free without needing to log in or subscribe to ChatGPT Plus. It’s fully accessible straight from your browser.
Step 2: Define Your Niche and Goals
Before interacting, get clear on your niche (e.g., life coach, business coach, etc.) and what you want to achieve on Instagram—visibility, engagement, authority, or conversions.
Step 3: Ask Targeted Questions or Use Prompt Systems
You can either ask for specific content ideas (e.g., 'Give me 5 carousel post ideas for a mindset coach') or use the downloadable prompt system to generate content calendars in minutes.
Step 4: Leverage Content Suggestions Across Formats
Request content tailored to different formats—Reels, carousels, stories, captions—and specify the tone or goal (educational, inspirational, nurturing). This ensures variety and alignment with your brand.
Step 5: Refine with Hooks, Hashtags, and Captions
After receiving content ideas, askSocial Media Strategy Guide for hooks and hashtags to maximize visibility. You can also request refinements in tone, length, or focus to match your voice exactly.
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Five Key Questions About the Social Media Content Strategist
What exactly does the Social Media Content Strategist do?
This tool specializes in helping coaches create highly personalized, strategic Instagram content. It generates content ideas, captions, stories, Reels scripts, and engagement strategies that feel on-brand, authentic, and conversion-minded—without resorting to bro-marketing clichés.
Is it only for Instagram, or can it be used for other platforms?
Its core focus is Instagram, particularly because of the platform's visual and story-driven nature, but the content strategies—like post formats, storytelling tips, and audience engagement prompts—can often be adapted to TikTok, LinkedIn, or Facebook with minimal tweaking.
Do I need to have a clear brand voice before using it?
Nope, but it helps! You can start with vague direction (e.g., 'casual and bold') and the tool will help refine your voice as it learns your preferences. You’ll get sassier, sharper content the more detailed you are in your input.
Can it help me sell my coaching programs?
Absolutely. The strategist focuses on content that nurtures trust, builds authority, and gently guides your audience toward your paid offers through strategic storytelling, problem-awareness content, and conversion-focused prompts—without sounding salesy.
Does it offer daily content or prompts?
Yes! You can get a daily Instagram story prompt through the InstaPrompter Membership, designed to help you consistently show up, build engagement, and warm up your audience to buy your offers.