AMZ COSMO Audit-Amazon listing optimization audit

Example

AMZ COSMO Audit evaluates the quality and relevance of product images in an ASIN listing, checking if the images are clear, professional, and depict theAMZ COSMO Audit Overview product from various angles. If a listing lacks lifestyle images showing the product in use by its target demographic, the audit would suggest adding these to increase engagement and relevance.

Scenario

A seller’s listing for a kitchen gadget is not performing well. The audit reveals that the images are basic product shots without lifestyle context. The tool recommends adding images of a family using the product in a kitchen setting, which aligns better with the product's target audience (home cooks).

Example

The audit assesses product descriptions, bullet points, and other written content to ensure it is optimized for intent-based search. The goal is to evaluate if the text highlights key features and aligns with what potential customers are searching for.

Scenario

A seller lists a portable power bank but the description is generic and lacks customer-centric language. The COSMO Audit provides feedback suggesting that the description should focus on scenarios where the product is useful, such as 'Perfect for travelers and outdoor enthusiasts.' This makes the content more engaging and relevant to the user’s needs.

Example

The tool evaluates the existing Q&A section to see if it addresses common customer concerns and provides valuable insights. Additionally, it identifies gaps where sellers should add more detailed answers to improve customer experience and help inform purchase decisions.

Scenario

For a product like a home exercise machine, the audit might point out that there are few questions answered regarding its durability or weight capacity. The seller is advised to answer specific questions like 'How much weight can the machine support?' to add more valuable content to the Q&A section.