奋发的旺仔-AI-powered content generation

Example

旺仔 has leveraged its mascot to create memorable advertising campaigns, such as the '李子明' commercials, which play on nostalgia and the growth of the brand over the years.

Scenario

In a scenario where 旺仔 wants to appeal to a new generation of consumers, it utilizes its iconic mascot in campaigns alongside pop culture references, effectively blending tradition with modernity to capture attention and foster brand loyalty.

Example

Apart from its core product of 旺仔牛奶, the brand has expanded into new offerings like 旺仔雪饼 (snow cakes) and旺仔零食 (snacks). Recently, they have entered the beverage market with drinks such as '旺仔芝士杯' (cheese cups).

Scenario

When launching new products, such as limited-edition beverages in collaboration with tea brands,旺仔 leverages its existing recognition in the snack market to attract both loyal customers and curious new consumers.

Example

旺仔 frequently collaborates with other trendy brands like TYAKASHAT for exclusive merchandise, and has even partnered with tea shops like奈雪的茶 (Naixue's Tea) to introduce seasonal drinks.

Scenario

Through such partnerships,旺仔 taps into the lifestyle and fashion-conscious market, enhancing its presence among younger, more diverse consumer groups who value brand collaborations and trendy products.