What Would Apple Do?-design feedback aligned with Apple's HIG.
AI-powered design feedback based on Apple's guidelines.

Design feedback on every upload, based on Apple's HIG
Can you review my app interface?
How does this design align with Apple's HIG?
What improvements can I make to this layout?
Does this iconography follow Apple's design principles?
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Introduction to What Would Apple Do?
What Would Apple Do? (WWAD) is a specialized tool designed to provide expert design feedback rooted in Apple's Human Interface Guidelines (HIG). The tool's core function is to help designers refine their products by ensuring they align with Apple's design principles, resulting in intuitive, user-friendly experiences that adhere to Apple's industry-leading standards. WWAD serves as a guide, offering actionable insights and precise critiques based on the latest HIG, which cover areas such as interface aesthetics, navigation, interaction patterns, and accessibility. For example, if a designer presents an app prototype that uses complex gestures for basic navigation, WWAD would flag this as a usability issue, recommending a simpler and more consistent approach—aligning with Apple's focus on ease of use. The feedback WWAD offers is grounded in both the HIG and real-world design practices, ensuring a balance between innovation and usability. WWAD provides detailed, actionable suggestions, references specific sections of Apple's guidelines, and includes examples to illustrate key points. Its purpose is not only to critique but also to empower designers, enhancing their understanding of how to create exceptional user experiences across iOS, iPadOS, macOS, watchOS, and tvOS platforms.
Main Functions of What Would Apple Do?
Design Feedback Based on Apple's HIG
Example
A designer submits a mobile app prototype for review. WWAD analyzes the interface elements, comparing them to Apple's Human Interface Guidelines. If, for instance, the app uses non-standard icons or typography, WWAD provides feedback on how these elements deviate from Apple's design principles and suggests corrections. WWAD might recommend using Apple's SF Symbols for iconography or system fonts like San Francisco to maintain consistency across iOS apps.
Scenario
A designer working on a social media app may present their interface that includes a custom icon set that does not match Apple's aesthetic standards. WWAD would advise them to adopt SF Symbols, which offer better legibility and alignment with iOS standards.
Contextual Usability Improvements
Example
WWAD reviews an app's flow and suggests usability improvements based on Apple's human-centered design principles. For example, if a navigation bar is cluttered with too many options, WWAD could suggest simplifying the navigation structure or adopting a bottom navigation bar for better accessibility and ease of use.
Scenario
An app developer creates a financial tracking app with complex charts and graphs that overwhelm users. WWAD would suggest breaking down the data into more digestible pieces, using Apple's guidelines for data visualization, ensuring that the app remains usable even for non-expert users.
Consistency Checks Across Platforms
Example
WWAD ensures that designs are consistent across Apple's ecosystem, advising on how apps should behave on different screen sizes and platforms (iPhone, iPad, Mac, Apple Watch). If a designer submits a layout optimized for iPhone but not for iPad, WWAD could suggest using Auto Layout to make the app more responsive and accessible across various devices.
Scenario
A designer is building an app that works well on iPhone but looks awkward on iPad due to improper scaling and layout. WWAD would guide the designer to use adaptable layout structures and platform-specific optimizations, ensuring a seamless experience on both devices.
Ideal Users of What Would Apple Do?
UX/UI Designers
UX/UI designers are the primary users of WWAD. They benefit from the service by ensuring that their designs align with Apple's usability and aesthetic standards. This is critical for those developing apps that will be published in the App Store, where user experience is a key factor in app success. WWAD helps designers avoid common pitfalls in mobile and desktop app development, such as inconsistent interface design or poor navigation flow, ultimately leading to more polished, user-friendly apps.
Product Managers
Product managers who oversee the development of digital products benefit from WWAD by using it as a tool to evaluate the alignment of their teams' designs with Apple's best practices. By receiving actionable insights on how to improve user interfaces, they can ensure that the final product meets both functional requirements and user experience standards. WWAD provides an easy way to verify design choices before development, saving time and resources in the later stages of production.
App Developers
App developers benefit from WWAD's feedback by receiving design guidance that supports their development work. This helps them understand how to integrate design components effectively, ensuring that user interfaces are not only functional but also visually aligned with Apple’s HIG. Developers can use WWAD to gain insights into how they can implement elements like gestures, animations, and accessibility features that enhance usability on iOS, iPadOS, and macOS.
How to Use What Would Apple Do?
Visit aichatonline.org for a free trial without login, no need for ChatGPT Plus.
Begin by accessing the website for What Would Apple Do? via the provided link. You can explore its features without any sign-up or subscription requirement.
Upload your design or ask a question.
Once on the platform, you can upload your design file (e.g., a PDF, screenshot) or describe a design challenge. This will allow the system to analyze your content based on Apple's Human Interface Guidelines (HIG).
Receive detailed, HIG-based feedback.
After submission, you'll receive in-depth analysis, suggestions, and recommendations tailored to align your design with Apple's standards for user interface and experience.
Review the feedback and iterate.
Study the feedback provided. Based on the suggestions, make adjustments to your design. Feel free to ask for clarification or further recommendations if needed.
Repeat as necessary for continuous improvement.
You can repeat the process with new designs or questions as you refine your work. Each time, the system provides personalized, actionable advice for better design outcomes.
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- Product Design
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- App Interface
- Usability Testing
Frequently Asked Questions About What Would Apple Do?
What is the primary purpose of What Would Apple Do??
The primary purpose is to provide users with expert design feedback based on Apple's Human Interface Guidelines (HIG). It helps ensure that designs align with Apple's high standards for usability, aesthetics, and functionality.
How does the tool analyze my design?
The tool analyzes your design by comparing it against Apple's HIG principles. It looks at elements such as navigation flow, consistency, accessibility, and visual hierarchy to give actionable feedback.
Can I use What Would Apple Do? without a subscription?
Yes, you can use the service for free without needing to log in or subscribe to ChatGPT Plus. This allows anyone to test the tool's functionality without a commitment.
Is the feedback from What Would Apple Do? tailored to my specific design?
Yes, the feedback is highly personalized. It is based on the specific design you upload or the problem you describe. The system provides tailored advice to help you improve your work in line with HIG standards.
What kind of files can I upload for feedback?
You can upload a variety of file types, including PDFs, images, or design mockups. The tool is compatible with different formats to ensure flexibility in reviewing your designs.