Web Quality Analyst-website quality assessments based on Google's guidelines.

Example

When analyzing a blog that offers financial advice, WQA checks if the content is original, relevant, and offers value to users by providing actionable, accurate insights. It reviews whether the advice is backed by credible sources and whether the writing reflects industry-standard expertise.

Scenario

For a financial services website, WQA would verify that the content is both written by professionals in finance and includes reputable data from financial institutions or academic sources, ensuring the site’s overall trustworthiness. WQA might flag a site that contains misleading, low-quality advice as 'Low' quality due to its failure to adhere to E-E-A-T standards.

Example

A medical website that provides advice on a rare condition is evaluated based on the authority of the authorship. WQA checks if the content is written by licensed healthcare providers or if it references peer-reviewed studies from reputable medical journals.

Scenario

For example, if a health website claims to offer treatment plans for cancer without linking to authoritative sources like the National Cancer Institute, WQA would mark the site as lacking Authoritativeness and Trustworthiness, as such claims should be corroborated by recognized experts in the field.

Example

When analyzing a website that offers weight loss tips, WQA would examine if the content promotes unsafe or potentially harmful advice, such as unproven diets or supplements without scientific backing.

Scenario

In a scenario where a website promotes unverified miracle weight loss products without credible evidence or expert endorsements, WQA would flag the page as potentially harmful. The AI would detect the lack of professional expertise and medical endorsement, suggesting that it could mislead or endanger users seeking health advice.